This year is ideal for reinforcing your core skills, gaining independence, developing your creativity, and confidently preparing for your 3rd year specialization (Bac+3). You progress through an action-based approach: practical classes, workshops, immersive projects, and real company briefs. Everything is designed to give you a 360° view of the field and bring you closer to the professional world.
A 2nd year to build your skills
Accessible after a Bac+1, this second year deepens the fundamentals of marketing and communication while strengthening your professional culture, your ability to work in teams, and your mindset as a future communication professional.
It’s a key step to refine your plan: you explore several career areas, understand what companies expect, and start building a coherent profile to succeed in your specialization year. For international students, it’s also an excellent way to build confidence, integrate smoothly, and grow in a structured academic environment in France.
A complete program, connected to the job market
The program content gives you a strong foundation that is directly applicable in the workplace. You work on market analysis and marketing strategies, communication recommendations, understanding media and society, as well as new digital tools (including AI and web languages).
The year also strengthens your creative skills through workshops and production tools, without forgetting the art of pitching, essential to convince both agencies and companies. Throughout the year, you progressively discover the main specialization options through practical exercises and real-life simulations.
Project-based learning: a different way to train
At ISCOM, learning happens through action. Group projects, themed workshops, and immersive weeks help you move from theory to practice and develop highly sought-after skills: analytical thinking, creativity, method, storytelling, teamwork, and project management.
Business Adventure: develop your entrepreneurial mindset
This challenge immerses you in the fundamentals of entrepreneurship. You learn how to turn an idea into a project, understand the challenges of a constantly evolving market, and build a relevant solution. Beyond the challenge aspect, it’s a real skills-building experience: creativity, adaptability, initiative, and collaboration.
Company cases & masterclasses: step into real professional life
In the 2nd year, you reach a new level: you don’t just answer “why,” but also “how.” You work on briefs inspired by real situations, provided by brands or agencies. As a group, you deliver concrete recommendations, then compare your approach with professional solutions. It’s one of the best ways to understand industry standards and measure your progress.
These practical cases also prepare you for Bac+3 specializations: digital marketing, brand strategy, advertising, international communication, events, influence and reputation, and brand creation and design.
A springboard to specialization and work-study
This Bac+2 year is designed as a real transition to the 3rd year: you strengthen your foundations, refine your direction, and build your plan. And if you then choose a work-study (apprenticeship) pathway, you can combine education with professional experience while financing your studies and accelerating your employability in France.
Why choose My French Degree for your Bac+2 Marketing & Communication?
Choosing My French Degree means joining a recognized, career-focused pathway designed for international French-speaking students. You benefit from a stimulating environment, classes led by expert lecturers, and a hands-on teaching approach that truly prepares you for marketing and communication careers.
And most importantly, you are supported throughout the process: admissions, administrative steps, settling in France. The My French Degree team is here to help you succeed in your study project.