Studying a Bachelor in Business, Marketing and Negotiation opens up dynamic career opportunities in sales development and marketing strategy. This program equips students with essential skills to succeed in competitive environments and drive business growth.
Why study business, marketing and negotiation?
Companies are looking for professionals who can increase revenue, negotiate effectively, and build high-impact marketing strategies. This Bachelor provides the tools to master these key areas and quickly grow into commercial roles.
Objectives of the Bachelor in Business, Marketing and Negotiation
This program prepares students to manage business development, implement marketing strategies, and master negotiation techniques. Students develop both operational and strategic skills aligned with market expectations.
A progressive and career-focused program
The curriculum is structured over three years, combining academic learning, case studies, and professional experience. Students learn how to design marketing action plans, negotiate deals, and manage commercial projects.
Key strengths of the Bachelor in Business, Marketing and Negotiation
- 3-year program with a structured and progressive learning approach
- Work-study opportunities from the first year with strong company immersion (up to 70% of the time)
- Development of key skills: negotiation, sales, strategic and operational marketing
- Hands-on approach with case studies, projects, and real business simulations
- Excellent employability with 91% employment rate within 6 months
- Program aligned with business needs in sales and growth strategy
Career opportunities in business and marketing
This Bachelor provides access to a wide range of careers in sales and marketing. Graduates can work in companies across all industries.
Typical roles include business developer, sales manager, account manager, sales representative, or area manager.
What’s next after a Bachelor in Business, Marketing and Negotiation?
After completing this program, students can pursue an MBA to deepen their expertise in management, marketing, or business development and access higher-level positions.
This pathway offers strong career growth in business and strategy, both in France and internationally.