Dive into the heart of global challenges with our Bac+4 International Communication program. This 4th-year program, available full-time and work-study (apprenticeship), prepares you to anticipate market changes, understand consumer behavior on a global scale, and design effective and responsible communication strategies.
Thanks to an approach combining academic rigor, international case studies, and personal development, you will develop the mindset of an agile communication professional, able to thrive in intercultural environments. Join a program focused on innovation, interculturality, and strategic performance.
Key strengths of the Bac+4 International Communication program
This program stands out through a hands-on teaching approach, strong exposure to global issues, and guidance from industry experts.
What you will be able to do
- Analyze the present with rigor and question emerging trends
- Identify weak signals in global markets
- Develop a proactive, innovative, and responsible professional mindset
- Use advanced research tools in marketing and analytics
- Strengthen your collaboration skills in a multicultural context
Program objectives
- Build expertise in intercultural communication
- Develop a strategic understanding of international communication
- Understand intercultural dynamics and local specificities
- Master strategic analysis tools
- Interpret consumer data and cultural insights
- Propose strategies grounded in analysis and anticipation
Integrate CSR and societal challenges
- Understand the historical evolution of corporate social responsibility (CSR)
- Analyze current trends in ethical and responsible communication
A pathway connected to international realities
- Throughout the year, you will work on real-world situations to anchor your skills in practical, multicultural contexts:
- Workshops and case studies linked to international brands
- Projects carried out in multicultural teams
- Intercultural strategy workshops and international seminars
Career opportunities
By joining the Bac+4 International Communication program, you will prepare for positions of responsibility in demanding international environments, in France and abroad.
Potential roles
- International Marketing & Communication Manager
- International Media Consultant
- Strategic Planner
- International Events Coordinator
- Account Manager
- International Marketing & Communication Coordinator
- CRM Manager
- International Relations Manager
Thinking about one of these careers? Talk to our academic advisors!