Studying a BTS in Customer Relationship Management & Digital Sales (NDRC) offers strong career opportunities in sales and business development. This program equips students with the skills to manage customer relationships in a digital environment and actively contribute to business growth.
Why study customer relationship management and business development?
Companies are looking for professionals who can develop client portfolios, build customer loyalty, and leverage digital tools to improve sales performance. The BTS NDRC prepares versatile and digitally skilled professionals to meet these demands.
Objectives of the BTS in Customer Relationship Management & Digitalization
This program prepares students to manage the entire sales cycle: prospecting, negotiation, customer retention, and follow-up. It also develops strong skills in using digital tools to grow business activity.
A practical and digital-focused program
Students learn how to use digital channels such as social media, CRM systems, and e-commerce platforms to manage customer relationships. They also develop skills in performance analysis, sales organization, and teamwork.
Key strengths of the BTS in Customer Relationship Management & Digital Sales
- Comprehensive program combining sales, customer relationship management, and digital skills
- Mastery of digital tools: CRM systems, social media, and e-commerce platforms
- Development of skills in negotiation, prospecting, and customer retention
- Available as full-time study or work-study program
- Hands-on approach with internships to boost employability
- High demand for these versatile profiles across industries
Career opportunities in sales and customer relationship management
This diploma provides access to a wide range of careers in sales, business development, and customer relations. Graduates can work in companies across various sectors.
Typical roles include sales representative, account manager, business developer, or customer advisor.
What’s next after a BTS in Customer Relationship Management & Digital Sales?
After completing this program, students can continue their studies with a Bachelor’s degree in business, marketing, or communication to further specialize and access higher-level roles.
This pathway offers strong career growth in sales and digital business, both in France and internationally.