The International Communication & Marketing program at ISCOM, offered through My French Degree, is designed for students who have completed one year of higher education and want to strengthen their communication skills in an international environment. This second year allows students to deepen their understanding of the industry, develop a more strategic approach to brands and media, and study within a fully English-taught program.
Why join the second year of the program?
- A program taught entirely in English
- A strategic approach to communication and marketing
- A strong international and intercultural dimension
- Active learning through projects and real-world case studies
- Professional experiences throughout the academic year
- Progressive preparation for international studies and career opportunities
A second year designed to deepen knowledge and skills
After a first year focused on learning the fundamentals, the second year represents a major step forward in terms of skills and professional understanding. Students consolidate their knowledge while developing a more strategic perspective on today’s communication challenges.
The goal is to better understand brand strategies, the role of media, the evolution of digital trends, and consumer expectations in an increasingly globalized environment.
A program that strengthens communication and marketing expertise
This year places a stronger emphasis on content creation, media ecosystem analysis, and communication strategy. Courses are designed to develop critical thinking, methodology, and professional communication skills within a fully English-speaking environment.
Students learn how to:
- Analyze communication strategies
- Create content adapted to different media platforms
- Structure and present ideas clearly
- Speak confidently in English
- Strengthen their digital and marketing culture
- Collaborate on real-world projects
A program designed for an international environment
This second year progressively prepares students to work and evolve in international and multicultural environments.
The international dimension is reflected in the course content, projects, major events throughout the year, and exchanges with students from ISCOM’s partner universities. This immersive environment encourages adaptability, cultural awareness, and the professional mindset required in a global industry.
An active and career-oriented teaching approach
The program is built around practical experiences including challenges, conferences, business cases, group projects, internships, and professional simulations.
This approach helps students develop both technical expertise and essential soft skills required in communication careers:
- Teamwork
- Leadership
- Independence and initiative
- Interpersonal communication skills
- Adaptability
Professional experiences throughout the year
The academic year is structured around several professional highlights based on three major themes:
- Discovery
- Digital transformation
- International openness
Students work on concrete projects and complete an internship to gain hands-on experience and discover the realities of the communication and marketing industry.
A key step before specialization
This second year represents an important milestone before entering more specialized programs. It helps students gain maturity, better understand market expectations, and prepare for further studies focused on the international challenges of communication, marketing, and digital industries.
Program highlights
- A fully English-taught program
- A strategic approach to communication
- A strong international and intercultural focus
- Professional projects and business case studies
- Active learning through hands-on experience
- Strong emphasis on soft skills development
- Progressive preparation for specialization and international opportunities